Victoria’s Secret dabbles in NFT and Metaverse

Victoria’s Secret is taking steps related to the world of non-fungible tokens (NFTs) and the metaverse

Trademark attorney Michael Kondoudis, made public via Twiteer that Victoria’s Secret had filed four applications for digital collectibles and media developed with blockchain technology, as well as apparel and online media for use in virtual worlds.

“Victoria’s Secret arrives in the Metaverse! New trademark applications filed Feb. 8 indicate that @VictoriasSecret plans to offer digital collectibles and media created with Blockchain technology and online apparel and media for use in ‘virtual environments.

Victoria’s Secret to metaverse

Going into one of the trademark applications, specifically of the logo, it reads that it is being registered for:

“Downloadable virtual goods, namely software for the creation and trade of digital collectibles using blockchain-based consensus protocols and smart contracts, containing information, photos, images, videos, recordings, highlights and experiences in the field of fashion, apparel, fashion accessories and style; downloadable digital media, namely digital collectibles created with blockchain-based consensus protocols and smart contracts, in the form of information, photos, pictures, images, videos, recorded footage, highlights and experiences in the field of fashion, clothing, fashion accessories and style.”

It also registers the logo for:

“Retail store services with virtual products, namely apparel, underwear, footwear, headwear, eyewear, eyeglasses, handbags, fashion accessories, photographs, images, images, videos and recorded footage for use in virtual environments and virtual fashion shows; online retail store services with virtual products, namely apparel, underwear, footwear, headwear, eyewear, eyeglasses, handbags, fashion accessories, photographs, images, images, videos and recorded footage for use in virtual environments and virtual fashion shows.”

This registration is important because the trademark could not be legally used by third parties in the multiverse without the authorization of the original company.